Spec Commercial – Apple – The Best Gift Is Being Together
A speculative commercial envisioned for an Apple Christmas campaign, focusing on storytelling and the connection the brand cultivates.
Centered on an emotional narrative, we built a visual look based on distance and affection, starting with an atmosphere of urban isolation that is gradually invaded by the amber warmth of digital connection.
- Cast: Leonardo Ziedin, Keila Taschini, Olivia Cattani
- Written and Directed by: Gustavo Watanabe Hiraichi
- DOP: Anelise Frizzo
- Camera Operators: Anelise Frizzo, Marcos Butel, Kelly Sobral
- Gaffer: Pedro Pimentel
- Art Direction: Ana Carolina Queiroz
- Costume Design: Ana Carolina Queiroz
- Editing: Gustavo Watanabe Hiraichi
- Color Grading: Gustavo Watanabe Hiraichi
- Behind The Scenes: Kelly Sobral, Marcos Butel